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Contact: Susette Hunter

BJCC Introduces Annual Concert Series Premium Seat Program

Date: December 18, 2008

Birmingham, AL – A new concert series premium seat program, Your Exclusive AccessTM (YEA) has been unveiled at the Birmingham-Jefferson Convention Complex (BJCC) in Birmingham. The YEA program will provide music and entertainment fans guaranteed access to premium seats at the BJCC for upcoming concerts and comedy events, on an annual basis. The new platform will allow for the perfect entertainment experience. The initiative will focus on an annual premium concert series seat program. Industry veteran Jill Lovell returns to Birmingham and will serve as the Director of Sales for Live-360 bringing years of expertise and experience to the position having formerly sold premium seats for Oak Mountain Amphitheater as well as venues in Tampa, FL and Atlanta, GA.

“We’re excited to work with Live-360 to offer this incredible opportunity for fans to have the ultimate live concert experience!” said Jack Fields, BJCC Executive Director.

The Your Exclusive Access concert series seat program is the perfect way to entertain valued clients, employees, family members and friends. The packages feature upscale amenities to enhance your entertainment experience including: premium seat locations for BJCC Arena concerts and comedy events, access into the Arena Club, private restrooms, convenient parking, private food and beverage access, early entrance, convenient ticket delivery and additional members-only benefits. YEA members at the BJCC will also have the ability to purchase premium tickets to shows held in the BJCC Concert Hall. YEA packages and pricing options will vary.

This ground-breaking new program, Your Exclusive Access, is the creation of Live-360, the Indianapolis based entertainment consulting company. In its role at the BJCC, Live-360 will work with promoters and tours from across the country to help bring additional quality programming to the arena that will range from concerts to comedy events.

“We are thrilled with the opportunity to work with the BJCC. Our goals are to help maximize this amazing entertainment facility by leveraging our expertise in areas that will ensure even greater success,” said Dave Lucas, Live-360 CEO.

About BJCC: The BJCC is more than just a venue for conventions and trade shows, it is a magnet for the local community. As one of the city's premier gathering places, it is where concerts large and small happen, Broadway Series, an in-house Birmingham Children’s Theatre, local meetings, banquets, educational, cultural, religious and social functions are held on behalf of all members of the community. The BJCC Arena with 18,000 seats, BJCC Concert Hall 2,800 and BJCC Theatre 1,000.

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